The Sefer Zohar or "Book of Splendour" is supposed to be the most authoritative Kabbalistic work, but this massive series of books is so obscure and symbolic as to be practically incom-prehensible.
So, awkward questions were being asked about why the nobility and the clergy were tax-exempt, while the scarecrow poor were supposed to empty their pockets.
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.
The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.
That's when it's called when it's no longer Daylight Saving Time and technically, at 2: 00 a.m. Sunday, we're supposed to set our clocks back to 1: 00 a.m. Why did we do this?
Nowadays, she says, she repeats her instructions, and even conducts a reality check with some patients: she asks them to tell her what they think they're supposed to do.